 | takes pride in being seen as a true « global player »and has a clear vision about the type of values it might bring to the various countries and markets |
 | organises at regular intervals events where people and staff get an opportunity to integrate into their environment |
| likes to attract people of different nationalities and to integrate and cooperate with different cultures |
| promotes core values that reflect the specific needs and goals of the local situation |
| strives to make business mainly outside of the domestic market, knows that its long-term future mainly is abroad when it comes to make money |
| tends to achieve a very unique and personalised visibility in a given key-area of business |
| wants to compete with other firms on the international scenedevelops a corporate identity which is publicly known in many countries |
| takes care that key-staff is well integrated into the local public and social life |
| monitors perception of brand-image, names, logos and other symbols which are universally recognised |
| takes pride in thoroughly understanding and adapting to coal habits and traditions |
| takes care of international mobility of key-staff operating in managerial positions |
| likes to integrate people into the organisation who understand and live already in the local culture |
| tends to achieve a strategically dominant position in a given key-area all over the world |
| strives to make the business where the vicinity counts and tries to make money as close as possible to its locations |
| promotes the same core values (mission statement etc.) all over the organisation wherever it is located |
| wants to compete in the region where it is based |
| organises at regular intervals events where people and staff meet from different countries and cultures |
| develops an image which allows smooth integration into the local environment |
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| adding up all scores for a, allows to reach a % on the scale vs. GLOBAL |
| adding up all scores for b, allows to reach a % on the scale vs. LOCAL |
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| with the 2 above results which represent each a % of 100 of a (GLOBAL) and b (LOCAL), please refer to the « Glocal-Challenge » scale on the chart « Value-drivers (corporate culture) » of MD Consulting's available consultancy and development concept areas. |
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